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Example of design

I always visit David & Goliath when in either Birmingham or London, because I adore their creative designs and cute products. I chose this as my example of visual design because it is not only incorporated into their products but throughout their stores and the entirety of their website. I think that their design is a signature to their brand and appeals to a wide audience and both genders.

But mainly, I chose David and Goliath because I think that their design is fun, quirky and cute which is why I love it so much! Below I have included one of their products from their website to highlight their signature design and also why I love it so much.

What I love about this piece of visual design is the cartoony style that emphasises the humour the image and text provide. I adore the underlining humour of it and I have associated this fun design and humour with the brand.

What design choices have been made?

The brand have made the design choice of incorporating ’David & Goliath” onto all their products in a cartoony font that mirrors their style. Additionally, their products highlight a wide range of eye catching colours, fonts and images that reflects the brand. The almost doodle-like drawings intensify the comedy within the products and make them all appealing to their audience. The designers have obviously chose to make this into a brand and put that mark onto all their products and make it memorable.

In the example above, the designers have chosen to use an eye catching green which ties in with the naturalistic elements (such as animals and trees). They have also stuck to a very basic beaver picture which is cute and humourous. Finally, they put the drawing within a poloroid picture to emphasize the underlining pun and irony that the t-shirt (in this case) provides.

Design choices in their website:

Taking one of their websites –www.davidandgoliathtees.com the designers have chosen to carry on their cartoon image with bright colours, simple layout and captions.  The layout allows for a lot of their designs to be shown at once and for there to be a strong representation of the brand.

My experience of David and Goliath:

Below I have included some images that I have taken of some things I’ve got from David and Goliath which further shows their distinctive visual design.

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