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Week 2

November 26, 2010 Leave a comment

Last week we had to find visual design resources, and in class we fed back and I though it was important to note down all the resources that people said because I will learn from them myself and develop as a visual designer.

Type and Typography:

This week we learnt all about all about type and typography within design. To start the lesson we brain stormed what typography actually is:

And we then went on to learn key terms

  • Use of type: form of illustration and not just to give information
  • A complete set of characters – selected for legibility, impact and tone
  • Serif fonts – fonts with feet and tails (usually used in print)
  • Sans Serif fonts – “without serif” or without feet and tails. Used in printed headlines or display or screen text: contrast and screen legibility
  • Geometric Sans-serif – scientific feel, based of shapes
  • Script
  • Blackletter
  • Dingbat
  • Kerning – where two letters overlap each other and/or controlling the white space between two letters.
  • Tracking – letter spacing, affects a complete block of text
  • Leading – line spacing – vertical space between two lines.

Example of a sans serif font:

Other ways to control text

  • Colour: fill and line
  • Style: bolditalic, underline
  • Distortion: warping
  • Size: variety, drop caps
  • Rotate
  • Building up in layers

Workshop task: Create a business card in InDesign

How to get business card template only using typography:

  1. Create new document
  2. No facing pages, landscape
  3. 90mm by 55mm
  4. Margins: 5mm
  5. Toolbar: selection tool (highlight, move, delete) – general, direct selection tool – specific and type tool [T]

My template:

Directed study:

1) Find an interesting type case study

  • an advert, newspaper, magazine spread, poster etc
  • prepare a brief two minute presentation
  • include critical analysis12

2) Free practice: type and typography experiments.

 

Categories: Visual design Tags: ,

Experimentation

November 26, 2010 Leave a comment

In lesson last week we learnt how to use adobe in design and also about typography and then we formatted what we learnt into a business card. I had so much fun doing this, and although I’m still working on my own personal business card I decided in my spare time to have a go at creating some business cards for a variety of different causes and people using only typography.

Business card one: for Adam.


My boyfriend is currently a catering student who aspires to be a chef. I decided to use a green colour on the right side to create a slight border constructed of technical food terms (I tried to include terms that I know that he likes, especially barbecue) My favourite part of this business card is how I used his full name (which is luckily four words!) to construct a fork silhouette. I decided to use the colour as it has connotations of being organic, healthy and fresh.

Business card 2: Breast Cancer awareness.

I decided to use 2 shades of pink to represent the iconic pink ribbon logo. Originally I intended to incorporate the phrase ‘FIGHT BREAST CANCER’ into the shape of the ribbon, however I’m not sure how to curve text yet and I wanted it to look good. Overall I’m quite happy with this, I think the use of 2 different shades of pink is effective. I also tried to put a block of colour behind ‘fight together ‘ which was successful!

(sorry about the quality!)

 

Categories: Visual design Tags: ,

Type case study

November 26, 2010 Leave a comment

Buried is a new and exciting film about a man who’s stuck in a coffin with only 90 minutes of oxygen. The whole film’s narrative is central around the sense of claustrophobia and entrapment.

My assignment task for this week is to do a critical analysis of an interesting type case study and I believe that this film poster is a perfect example of how to use and make the most of typography. In this example, the designers who have created this poster have used the core elements of the films narrative – entrapment and claustrophobia – and adapted it to print by manipulating typography. To me this poster reads ’Saul Bass’ and the famous Vertigo movie poster design which was also constructed in such a way that the audience, in this case, would feel a sense of vertigo (see picture below)

Below I will go through in detail about each element of the type construction giving a critical analysis and opinion on the overall effect it creates.

1) Sans Serif font –

By using a sans serif font instead of a serif one all of the letters are individual, bold and stand out powerfully. Additionally, I think it compliments the quotations and the style of the type used on other promotional posters for the film such as the one below. However, I also think that a serif font may have been effective because the tails and flow may have created a more swirled effect to mirror more of the descending feel.

2) White font v black background –

This classic colour combination is reflective of a newspaper article, apart from it is introverted – which once again intensifies the quotations employed. Additionally, the designer has elected to put the title of the film in a bold red colour to stand out again the rest of the poster but also bring your eye straight to the title of the film to create an immediate association between the great poster and the film. Personally, I feel that the strong colour contrast makes the typography techniques employed by the designer even more dramatic and effective.

3) Increase or decrease in type size –

To coupled the sense of claustrophobia the  film creates throughout the narrative, the designer here has simply included a variety of scaled types to create a simple yet effective result. Because the image and title ‘Buried’ are located near the centre of the poster, your eye naturally descends which makes the decreasing text size more noticeable. This clever technique makes the image of Ryan Reynolds seemingly entrapped and reflects the connotations of the title ‘Buried’ and the films plot.

 

Personally, I think the film posters for Buried are some of the best of 2010, and this has got to be one of my favourites. Now I have learnt a little bit more about the importance of typography I appreciate this poster even more. The striking and dramatic colour selections along side the scaling creates a subconscious sense of enclosure. Furthermore, even as the top quotations are unreadable as they scroll off the page instensifies this mood even more as it shows how buried Ryan Reynolds” character really is!

 

Font conference?

November 26, 2010 Leave a comment

This video absolutely tickles me pink! Not only is it hilarious but, after studying typography, I realise that it personifies types just as we select types in visual design for a specific purpose.

I always used to choice comic sans for a humorous and comic effect, just as this video depicted ‘him’

Sorry if anybody is offended by the occasional swear word or anybody who uses Microsoft works!

 

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